04 beckhamhang-jpg

Acrylic Banners
Dimensions Variable Depending on How Displayed, Each Banner 4’x2′
2013

I found a RAZR magazine advertisement on Ebay that featured David Beckham promoting Motorola's involvement in the contentious Red Campaign. The tagline was "Desire Meets Virtue", with the gaze of Beckham activating this desire. I focused on his eyes (gaze), deconstructed the print into its CMYK components and then reconstructed a type of advertisement using vinyl banners.